Skip to content

Rutherford Co. CVB and TSSAA Named 2018 Champions of Economic Impact in Sports Tourism




Among the winners of the Sports Destination Management Champions of Economic Impact,  you will find the 2018 TSSAA SPRING FLING, produced by the Tennessee Secondary School Athletic Association (TSSAA) in cooperation with Rutherford County Convention and Visitors Bureau (CVB). An impressive economic impact of $3.5 million was estimated for 2018. TSSAA, holds the championship events in five sports (baseball, softball, girls’ soccer, track & field and tennis) during the same week in late May each year.

Events are held at venues across Rutherford County, including the outstanding facilities at Middle Tennessee State University. This Olympic-style event takes over 1,000 volunteers each year and approximately 30,000 spectators attend the event throughout the week. Visitors, event staff and athletes contribute to the 3,000 room nights that the Spring Fling event requires.

Organizers note the event has brought the community together and lead to increased awareness of Rutherford County being known as the Sports Capital of Tennessee and a legitimate sports destination. All winners of awards have been recognized in a special feature published in the November/December 2018 issue of Sports Destination Management. The entire article with full details on the winners listed below can also be found online along with a special feature on economic impact.

More Stories

  • Editors Letter

    With the holidays behind us, I’m happy to be back in a routine and looking ahead to the new year. Our February issue of VIP Murfreesboro is one of our most anticipated of the year, showcasing many of the beautiful weddings from the past season. Read More
  • MCS announces 2025 Teachers of the Year

    Murfreesboro City Schools (MCS) is proud to announce the 2025 Teachers of the Year and Novice Teacher of the Year. These outstanding educators are nominated by their peers and have been recognized for their dedication to student success, innovative teaching practices and commitment to excellence in education. Read More
  • Grindstone Cowboy now open in Shelbyville, Revitalizing Historic Downtown Space

    Grindstone Cowboy, the popular Tennessee-based coffee bar, restaurant and live-music venue, is officially open at 100 South Spring Street in historic downtown Shelbyville. The grand opening brings a revitalized 12,000-square-foot space featuring craft coffee, full-service restaurant, performance venue, speakeasy and future rooftop terrace. Read More
  • Crye-Leike names Michael Osborne Sales Manager in Murfreesboro

    Crye-Leike Real Estate Services is pleased to announce the appointment of Michael Osborne as Sales Manager at its Murfreesboro office. Osborne brings 21 years of real estate experience and a strong background in leadership, sales and agent development to the role. Read More