E. Allen
1500 MEDICAL CENTER PKWY, SUITE 1F
615.896.2110

Elizabeth Allen is the owner of e.Allen, a designer boutique that specializes in women’s clothing. Allen has always possessed a knack for fashion. At an early age, she knew she needed to utilize this God-given talent to help others. “I chose fashion, because I knew in my heart I could do it and would enjoy it,” she said. “Pulling overall outfits together and helping others achieve an original and fashion forward look is my passion.”

As Murfreesboro has grown over the past decade, so has the need for a locally owned, fashion-focused clothing boutique. To fill that need, Allen opened her business in 2008. Since then, e.Allen has prospered—even expanding into Nashville and Franklin. “We have customers that have shopped with us since we launched our business [11] years ago,” said Allen. “At the same time, we have gained a new customer base that has only grown year after year. Regardless of when they entered e.Allen, the women that have entered our store keep coming back for more.” Allen admits that opening a women’s fashion boutique was a “leap of faith” but ultimately worth the risk.

“I have always known if I stuck to my basic instincts in business and fashion, e.Allen would reap the benefits,” she said. e.Allen delivers a shopping experience that is tailor-made to each customer. They carry quality brands that women love, such as AGOLDE, Michael Stars and Chaser. They also provide special on- and off-site services: “We have stylists that can come on site and assess and revamp a customer’s current closet. A member of the e.TEAM can have a fitting room ready pre-arrival if a client is in a time crunch.”

e.Allen is a lifestyle brand for any lifestyle. Find them at The Fountains at Gateway Murfreesboro.